Why Wake Forest Made Its New Commercial Out of Paper

In this Issue: Why Wake Forest Made Its New Commercial Out of Paper

I am out of the office today, so this is a pre-post

Wake Forest’s new 30-second institutional commercial, which debuted during last night’s football game, brings an entire university campus to life in paper.

Nearly 3,000 pieces of paper were cut, designed, engineered and assembled by hand to create the world featured in the spot. More than a creative choice, the handmade approach reflects Wake Forest’s commitment to developing leaders of character and integrity and its role in advancing character education nationally.

Watch the commercial and go behind the scenes to see how—and why—we made it.

And just a reminder, Monday is a University holiday – and there will be no classes for undergraduate students. See you next Tuesday – enjoy your Labor Day!